Design
The principals & Elements
What is graphic design?
1. Design elements are the basic units of a visual image.
2. The principales of design govern the relationships of the elements used & organize the composition as a whole.
3. All imagery. art, design & photography alike, are comprised of elements that can be broken down & analyzed by it's visual components & principles that guide them.
Design Elements
1. Space
2. Line
3. Color
4. shape
5. Texture
6. Value
7. Balance
Space
1. Negative space: Empty space
2. Positive: Space used. It can refer to a positive space can be something in a space.
4. A negative space is everything above the space.
5. It can refer to foreground mid or background elements.
Line
1. Line is a basic element, it can vary un thickness, texture, direction.
2. Lines are used to..
a) Organize
b) Connect
c) Separate
Color
1. Pop Art
2. Russian Poster Art
3. Metal
4. Earth
5. Beach
6. Flowers
7. Fruit
Shape
1. Geometric: Square, triangle, circle, etc.
2. Organic: An outline of anything.
3. Neutral: Complex, real world elements.
4. Abstract: Stylization of real world.
Texture
1. Makes a way to see & feel.
Value
1. Editing black & white has value & edit contrast.
2. Developing value to see the difference in someone else's design.
2. Dark in the upper side, lighter un the bottom.
3. You can used a background & make layers & put whatever you want & it creats value.
Balance
1. Types of balance:
a) Balanced
b) Unbalanced
c) Symmetrical
d) Asymmetrical
2. Variety: The same picture in different colors.
3. Repetition: Repeating elements in a design.
4. Harmony: Harmony is achieved when the same types of shapes/design are put into order.
5. Proximity: The principal guide in how are we going to use space.
6. Proportion: Use to create visual illusions.
7. Functionality: Form or function: Don't make something unless it is both necessary & useful; but if it is both necessary & useful, don't hesitate to make it beautiful.
8. Emphasis: (Focal point) Without a focal point we fail, we can used texture or color to get/find the emphasis. Shape/ line is emphasis.
Design Elements
1. Space
2. Line
3. Color
4. shape
5. Texture
6. Value
7. Balance
Space
1. Negative space: Empty space
2. Positive: Space used. It can refer to a positive space can be something in a space.
4. A negative space is everything above the space.
5. It can refer to foreground mid or background elements.
Line
1. Line is a basic element, it can vary un thickness, texture, direction.
2. Lines are used to..
a) Organize
b) Connect
c) Separate
Color
1. Pop Art
2. Russian Poster Art
3. Metal
4. Earth
5. Beach
6. Flowers
7. Fruit
Shape
1. Geometric: Square, triangle, circle, etc.
2. Organic: An outline of anything.
3. Neutral: Complex, real world elements.
4. Abstract: Stylization of real world.
Texture
1. Makes a way to see & feel.
Value
1. Editing black & white has value & edit contrast.
2. Developing value to see the difference in someone else's design.
2. Dark in the upper side, lighter un the bottom.
3. You can used a background & make layers & put whatever you want & it creats value.
Balance
1. Types of balance:
a) Balanced
b) Unbalanced
c) Symmetrical
d) Asymmetrical
"Design Principals"
1. Unity: Unity creates a sense of order, a consistency in size & shape.2. Variety: The same picture in different colors.
3. Repetition: Repeating elements in a design.
4. Harmony: Harmony is achieved when the same types of shapes/design are put into order.
5. Proximity: The principal guide in how are we going to use space.
6. Proportion: Use to create visual illusions.
7. Functionality: Form or function: Don't make something unless it is both necessary & useful; but if it is both necessary & useful, don't hesitate to make it beautiful.
8. Emphasis: (Focal point) Without a focal point we fail, we can used texture or color to get/find the emphasis. Shape/ line is emphasis.






































