Apple Log Assigment

Notes: Logo Design

Brand:-Is the "Perceived" emotional corporate image as a whole, it is the reputation both claimed & perceived.

Branding:
-A organizations brand or branding is a essentially their public image.
-A designer can create the framework for a brand, colors, fonts, artwork, style.

Branding Example:
-Apple os an IT company that projects a humanist image, positive corporate ethics, & support of good causes,
-When people use the products they connect to the brand emotionally.

Identity:
-Corporate identity is comprised of the visual aspects that form the brand.
-Close attention is paid to executing a consistent experience for the viewer.

Identity Design:
-The corporate identity includes strict usage of colors, font families, graphic elements & other guidelines, usually detailed in a corporate identity guide.
-The identity can include the logo, logo variations, business cards, labels, envelopes.

Logo:
-A logo is  for identification.
-A logo is the simplest was a company or organization can itself. though the use of a mark or icon.

Logo design

Vector Art:

-We create logo's vector art because it is flexible, powerful & easily edited, this is important when clients want to make changes.

-Vector art can be scaled up infintetly without loosing quality. 

Pencil & Vector:

-Creating a logo design requires many phrases.

-MAny meetings & review sessions are required to arrive at a design that works.

-Converting a simple pencil sketch to vector art requires establishing graphics style, color, line shape & typography.

Final Art: Graphic Style

- Decide what your "graphic style" will be.

-Will it be bold, simple & cute?

Final Art: Graphic Style

-There is a wide range of styles to choose.

-Choose what fits your concept & market.

Final Art: Line Quality

-Line quality refers to the smoothness & precise nature of your lines.

-We use the Pen Tool to create perfect smooth lines.

-Take toy time with this part. if it doesn't loo eight try again!

Final Art: Line Shape

-If you have lune art in your logo your line shape is important!

-Do you want an artistic look to your line? Try a custom " Art Brush" for the Brush Library in Al

Color Matters!:

-Color makes a huge difference, use colors that are appropriate for your design.

Logo Design

General Rules & Styles for Designing Logo's

Rules:

-Describable

-Effective without color

-Memorable

-Scalable

Design Styles:

Style 1:

-Typeface Focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms.

Style 2:

-Mixing typefaces. This style uses 2 different type faces to create the logo design. Struve to create a balanced design, typefaces that are too similar will lack contrast in style.

Style 3:

-Typeface plus graphic element.This style uses simple graphic elements in the addition to the typeface ti create an emphasized & balanced design. Graphic elements rem aid abstract.

Style 4:

-Typeface plus shapes/symbols. An even balance between art & typography is achieved in this style.

Style 5:

-Graphic focused design. In this design the graphic elements are the focus or document aspect of the design, the typeface plays a supporting role.

Candy Template Model

Candy Template