Typeface

Typeface

Lana del Rey

Typography- Handlettering

Helvetica The Movie Watching / Writing Assignment

Helvetica The Movie Watching / Writing Assignment:

•  Where does Helvetica originate from? What country?

            Helvetica originates from Munchestein Switzerland.

• What does the original name mean? What is it's translation in English?

            The original name is Dein Has Gotest, it means The Switzline.

•  What year was Helvetica created?

            Helvetica was created in 1957.

•  What is the design style that Helvetica brought to popularity worldwide?

            It brought design style.

• List the names of 3 different design styles or design movements that are discussed in the film.

          1. Swis design
          2. Modernism design  
          3. Post modernism
          4. Serif design 
          5. Grunge style
           

• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.

           Graphic design & typography.


ACTIVITIES:

• Where can you fin examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera & take pictures of a few examples & include in your blog post.

• Name 4 Designers that appear in the film. Look them up & show examples of their work, research & provide links to websites & any biographical information about them. 

        1. Matthew Carter:

      Biography:

    Matthew Carter was born on October 1, 1937. He is a type designer & son of the english        typographer Harry Carter. He lives in Cambridge, Massachusetts, United States.He designed the classic web fonts Verdana & Georgia, as well as the other designs including Bell Centennial.

Typefaces: 

1. Bell Centennial        11. Gando                       21. Olympian               31. Wilson Greek

2. Big Caslon               12. Georgia                     22. Rocky                    32. Wrigley

3. Big Moore                13. Helvetica                   23. Shelley Script        33. Yale

4. Bistream Charter     14. Compressed              24. Snell Roundhard

5. Big Figgins               15. Helvetica Greek         25. Skia

6. Carter Sans              16. Mantinia                     26. Sophia

7. Cascade Script        17. Meriyo (Latin range)   27.Tahoma

8. Elephant                  18. Miller                            28. Verdana

9. Fenway                    19. Monticello                    29. Vincent

10. ITC Galliard            20. Nina                             30. Walker

2. Harry Carter:

   Biography:

   Was born March 27 1901, was an English typographer & writer. He was well-known historian of type. He was the father of Matthew Carter.

3. Neville Brody:

Biography:

He was born April 23 1957 he is an english graphic designer, typographer & director.

 4. Lars Muller:

 Biography:

Was born on March 22, 1976 is a German former.

Thinking More Deeply

• Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?

The font I most use is Georgia because I like how the letters look like if they were part of my handwriting, but I can still see the word clearly. 

Typography Assigment

Color Theory

Part A

Color Wheel

Part B

Color Palet

Part C

 Short Writing Assignment

The 3 primary colors are red yellow & blue. You can create secondary colors by mixing the primary colors, if you mix red & blue you make the color purple, if you mix the colors yellow & blue you make green & if you mix the colors red & yellow you can make the color orange. You can get tertiary color by mixing primary & secondary color together. The difference between subtractive and additive color models. Additive colors are colors which are pure, & subtractive colors are impure.The way color affects perception is that you can't inly see one color you can see a few colors because but mixing the colors together you cam make knew colors. One color can affect another because by mixing color yo create more. 

Primary Colors

Secondary Colors

Tertiary Colors

Greyscale

Monotone

Complementary Color

Principals & Elements of Design Exercise

Part 1 

Hand Drawing Exercise

Part 2

Digital Drawing Exercise

Notes: Design- Typography

Design- Typograph

Type faces:

a) Baskerville

b) Frutiger

c) Futura

d) Garamond

e) Gill Sans

f) Helvetica

g) Palatino

h) Times New Roman

Serif vs Sans Serifs:

a) Serifs reads best at smaller sizes, can be  complimentary

Font Variance:

a) Too many confuse the reader

Definition:

a) Fonts are too similar cause ambiguity

b) Limit the number of fonts

c) Don't use similar fonts

e) Choose complementary fonts but not the same or similar

Readability: 

a) Use upper & lower case for letter optimum clarity

b) Only if it's a magazine use all capitalize letters

Alignment:

a) Left alignment reads easiest, consider eye flow as it moves down a page 

b) Left to right alignment but make it easy to maintain clarity, & order

c) Have even rags

Emphasis: 

Use these tool with discretion & without disturbing eye flow.

a) Italics

b) Bold

c) Size

d) Color

e) Typestyle change

Integrity:

a) Avoid stretching or distorting type

Weight: 

a) Strive for a sense of balance

b) Use fonts complementary fonts 

Kerning:

a) Space between 2 letters

b) When editing letter space be carful

Tracking:

Modification to the sentence

a) +50 adds space

b) -50 deletes space

c) No keening 0 tracking

d) Optical kerning 

e) Metric Kerning

Large Blocks: Rags

a) Avoid sans serfs

Notes: Design- Color Theory

Design 

Color Theory

• Primary colors

1.  Blue
2.  Yellow
3.  Red

• Secondary colors 

1. Orange
2. purple 
3. Green

• Tertiary colors 

1. When we mix secondary colors.

• Visual color spectrum (RIYGBIV)

1. Red
2. Orange
3. Yellow
4. Green
5. Blue
6. Indigo
7. Violet

• Pigment generated

1. Red
2. Yellow
3.  Blue
4.  Purple, 
5. Green,
6.  Orange

• Secondary & Tetriary
• Warm Colors/Light Color Advances:

1. 
   

   
   

    Yellow
2. 
   

    Orange 
3. 
   

   Red

• 
  

  
  

  Cool Colors/Dark Color Reduces: 

1. 
   

   
   

    Blue
2.  Green 
3. Purple

• Color Mixing

     RGB:

1. Red
2. Green
3. Blue
4. Light Generated Model

    RGY:

1. Red
2. Green
3. Yellow
4. Pigment Generated Model

    CMYK:

1. Cyan
2. Magneta
3. Yellow
4. Black

• Print Pocess Model Color Modes

Monochrome:

1. Tints
2. Shades & tones of a single hue

Grey Scale:

1. Black & White

Web safe RGB:

1. Hexadecimal compatible

Color Modification

1. Tints: Add white to a pure hue
2. Shades: Add black to a pure hue
3. Tones: Add grey to a pure hue

Color Harmony

1. Purple & Green
2. Combinations of colors

• Split Complementary

1. Combining 3 opposite colors

• Analogous

1. 3 color in the same spectrum

• Triad

1. 3 color combinations 
2. Dark with light colors

• Tetradic

1. 4 dark colors

• Quadrilateral

1. Combining 4 colors
2. 3 dark colors & 1 light color

• Color Palets

1. Pop Art
2. Russian Poster Art
3. Metal
4. Earth
5. Beach
6. Flowers
7. Fruit
8. Vegetables
9. Different color palettes can invoke mood, location, emotion

• Color Properties

1. Cool
2. Warm
3. Bright
4. Dark
5. Saturated
6. Desaturated

• Color Intensity

1. Color intensity changes in relation to its surrounding color

• Color Associations

1. These types of color associations are universal to all people

• Cultural & Psychological Color Associations

1. These color associations are generated from cultural.

• Why Color Matters

1. 73% of purchasing decisions are now made in-store.
2. Catching the shoppers eye & con eying information effectively are critical to successful sales.
3. Color increases brand recognition but up to 80%.

• Color Affects: Appetite

1. Blue is a rare occurrence in nature
2. We hace no appetite response to blue food

• Color Affects:

1. Pink is a tranquilizing color that drains your energy
2. Used in prisión, holding cells, opposing team locker rooms