Notes: Design- Typography

Design- Typograph

Type faces:

a) Baskerville

b) Frutiger

c) Futura

d) Garamond

e) Gill Sans

f) Helvetica

g) Palatino

h) Times New Roman

Serif vs Sans Serifs:

a) Serifs reads best at smaller sizes, can be  complimentary

Font Variance:

a) Too many confuse the reader

Definition:

a) Fonts are too similar cause ambiguity

b) Limit the number of fonts

c) Don't use similar fonts

e) Choose complementary fonts but not the same or similar

Readability: 

a) Use upper & lower case for letter optimum clarity

b) Only if it's a magazine use all capitalize letters

Alignment:

a) Left alignment reads easiest, consider eye flow as it moves down a page 

b) Left to right alignment but make it easy to maintain clarity, & order

c) Have even rags

Emphasis: 

Use these tool with discretion & without disturbing eye flow.

a) Italics

b) Bold

c) Size

d) Color

e) Typestyle change

Integrity:

a) Avoid stretching or distorting type

Weight: 

a) Strive for a sense of balance

b) Use fonts complementary fonts 

Kerning:

a) Space between 2 letters

b) When editing letter space be carful

Tracking:

Modification to the sentence

a) +50 adds space

b) -50 deletes space

c) No keening 0 tracking

d) Optical kerning 

e) Metric Kerning

Large Blocks: Rags

a) Avoid sans serfs