Notes: Design- Color Theory

Design 

Color Theory

• Primary colors

1.  Blue
2.  Yellow
3.  Red

• Secondary colors 

1. Orange
2. purple 
3. Green

• Tertiary colors 

1. When we mix secondary colors.

• Visual color spectrum (RIYGBIV)

1. Red
2. Orange
3. Yellow
4. Green
5. Blue
6. Indigo
7. Violet

• Pigment generated

1. Red
2. Yellow
3.  Blue
4.  Purple, 
5. Green,
6.  Orange

• Secondary & Tetriary
• Warm Colors/Light Color Advances:

1. 
   

   
   

    Yellow
2. 
   

    Orange 
3. 
   

   Red

• 
  

  
  

  Cool Colors/Dark Color Reduces: 

1. 
   

   
   

    Blue
2.  Green 
3. Purple

• Color Mixing

     RGB:

1. Red
2. Green
3. Blue
4. Light Generated Model

    RGY:

1. Red
2. Green
3. Yellow
4. Pigment Generated Model

    CMYK:

1. Cyan
2. Magneta
3. Yellow
4. Black

• Print Pocess Model Color Modes

Monochrome:

1. Tints
2. Shades & tones of a single hue

Grey Scale:

1. Black & White

Web safe RGB:

1. Hexadecimal compatible

Color Modification

1. Tints: Add white to a pure hue
2. Shades: Add black to a pure hue
3. Tones: Add grey to a pure hue

Color Harmony

1. Purple & Green
2. Combinations of colors

• Split Complementary

1. Combining 3 opposite colors

• Analogous

1. 3 color in the same spectrum

• Triad

1. 3 color combinations 
2. Dark with light colors

• Tetradic

1. 4 dark colors

• Quadrilateral

1. Combining 4 colors
2. 3 dark colors & 1 light color

• Color Palets

1. Pop Art
2. Russian Poster Art
3. Metal
4. Earth
5. Beach
6. Flowers
7. Fruit
8. Vegetables
9. Different color palettes can invoke mood, location, emotion

• Color Properties

1. Cool
2. Warm
3. Bright
4. Dark
5. Saturated
6. Desaturated

• Color Intensity

1. Color intensity changes in relation to its surrounding color

• Color Associations

1. These types of color associations are universal to all people

• Cultural & Psychological Color Associations

1. These color associations are generated from cultural.

• Why Color Matters

1. 73% of purchasing decisions are now made in-store.
2. Catching the shoppers eye & con eying information effectively are critical to successful sales.
3. Color increases brand recognition but up to 80%.

• Color Affects: Appetite

1. Blue is a rare occurrence in nature
2. We hace no appetite response to blue food

• Color Affects:

1. Pink is a tranquilizing color that drains your energy
2. Used in prisión, holding cells, opposing team locker rooms